Why don't Pro Runners have their own Pro Model shoes

I can't wait to market the Hasay shoes, with blonde flowing shoelaces!

check it out now wrote:

One reason is that royalties must be paid to the athlete whose name appears on the shoe/model.

This is exactly right. Runner's World just published an interview with Bob Kennedy where he told a story about trying to convince Nike to make a training model with his name on it to go along with the spike. They just laughed at him and said, "You're thinking of the 2% (royalty), right? No way." He wanted the royalties off the training shoes, but there was no way they would agree to pay them.

The real money in athletic shoes comes from the people who buy them for casual wear. How many pairs of Air Jordans never touched a basketball court? If the shoe companies can sell 20 million pairs of running shoes to people who don't run, then there might be enough revenue in it to make a sponsorship worthwhile.