6 Thoughts on Millrose Being on Youtube

In the world of PR , any PR is good PR , exposure and awareness , sometimes bad , sometimes good.

In the current state of exposure and awareness of a "brand" in this case Millrose as a brand , the internet is probably a better choice than cable TV. If you ask any marketing strategist , PR firm , any brand selling on the internet its far more effective and consumer specific to gaining an audience.

The repeat value of viewing after the actual event is over is off the charts , cable viewing , one shot one view , its over , done.

Content and quality of track meets is a bigger issue that the sport has to work on what the ideal formula may be to hold interest and excitement for the non track viewer.

Its not about respect its about eyeballs on the screen and holding interest for the sport.

They carried a recent meet from the armory and it kept crashing, repeating and you couldn't connect. Hopefully they fixed the bugs. I'll be there live anyway

David Monti has rewritten me saying he is not sure the meet is on tv (he had heard it was earlier) and is trying to confirm one way or the other with Norb Sander (head of Armory). David is not a spokesperson for the meet.

So my apologies for the mixup. David didn't realize I'd post what he emailed. I thought he was conveying a fact and view his word as official and in this case it wasn't. I'll let you know what I hear.

Personally being in Texas I'm glad I can watch the meet live.

Truth Sayer wrote:

Watching TV as we knew is a passive activity and I think we can add more value to viewership if we move to live web broadcasting. For instance, NFL on nbcsports.com has 4-5 different camera angles you can view at anytime during the game (or even commercial breaks).

I don't get why people think presentation of track and field is the key cause of it's lack of popularity problem.

I mean look at women's soccer. The league just went kaput for a 2nd time. No one is saying, "If only they used 4-5 camera angles, it would be the world's most popular sport like men's soccer."

4-5 camera angles won't save women's soccer just as it won't save track and field.

The nature of the sport is our problem.

Norb Sander of the Armory Foundation and Millrose Meet Director Ray Flynn got themselves on the local NBC news show today to talk about Millrose at the Armory. I can't remember the lats tmem any running official was on a prime NYC newscast.