Nike has hit an all time low with its new Tiger Woods commercial

Nat Turner wrote:

If his wife forgives him, why cant you? He doesnt owe you shit!!!!! Is your heart broken? Do you have a secret crush on Tiger. Shut the f uck up and watch a playa play. Its Nike's job to make money you idiot.

I respect your point of view but I disagree somewhat.

I don't care about golf. At all. And I don't care that Tiger has slept around. I don't like the way he seems to treat women (what kind of guy has to lie to women to get laid?), but that's one of the pitfalls of casual sex; women lie too. So I don't care about that either.

I think there is some cause for concern for Elin -- is she being coerced into continuing an unhealthy relationship because of profit? Is her life going to be hell for the next few years because a few corporations think it will look better to us, the general public? Somehow it doesn't seem fair, and the blame can be traced back to us (or to those who care).

The Bare Facts wrote:

My question: Where is Elin's voice? Where are the voices of his kids?

My guess is laughing all the way to the bank. Elin will stick around for a few years and then get half.

The Bare Facts wrote:

This ad is really disgusting. It uses his late father's voice asking him quasi-existential questions about life and if he's 'learned anything'.

Leave it to Nike to try and turn the tables on Tiger's scumbag behavior and make $ off it.

My question: Where is Elin's voice? Where are the voices of his kids?

http://latimesblogs.latimes.com/sports_blog/2010/04/nikes-new-tiger-woods-commercial-to-air-tonight.html

You really need to get a freaking life.

I care no more about Tiger's sex life than I do yours.

Why don't you try NOT caring, because you can't seem to handle the modern world.

Just ignore the man-- he'll go away eventually.

aussie mate wrote:

"But Nike using the words of a dead man to try and profit from the damaging Tiger sex scandal almost defies belief. The fact I'm writing about it means it worked, I suppose."

http://www.smh.com.au/opinion/blogs/the-magic-spray/dead-fathers-words-dont-wash-well-for-woods/20100408-rthy.html

Are you surprised? Nike has been pimping a dead drunk guy for years.

Someone once described Beaverton to me as "revolving doors of pimps and whores." When I heard about Woods and his taste for skanks the first thing that came to mind was that Tiger was the perfect spokesperson for Nike. Just do me.

what say you wrote:

The Bare Facts wrote:Gee, there's all kinds of people in prison who have done no harm to me, so i guess I shouldn't judge them, right?

yes, you should NOT judge ANYONE. Even people in prison. You don't know everything about their lives AND you are not perfect yourself, are you?

I believe you just judged me. You assume I'm a certain kind of person because I have shared an opinion on the Tiger woods ad.

But that's ok dude. Everyone judges everyone else all the time. You do it without even thinking about it. Humans could no more stop judging other humans than they could stop breathing oxygen.

People do things of consequence. You either admire them for what they do, or you don't. Tiger is free to do whatever he wants. But I don't have to like him for it. And I don't have to buy the products he's selling. That's my right.

Well said. I tend to agree with you. I feel cheated and even a bit "betrayed" by Tiger. The only thing I can do to show my displeasure is to not support him and not buy products that he is peddling.

Like it or not, the ad has people talking and that is what marketing companies want. If you don't think the company that created the ad for Nike didn't think of this, then you are both stupid and crazy. It's brilliant marketing.

MeHereYouWhere?! wrote:

Like it or not, the ad has people talking and that is what marketing companies want. If you don't think the company that created the ad for Nike didn't think of this, then you are both stupid and crazy. It's brilliant marketing.

Time will tell. The new Tiger ad does have everyone talking. But Nike would also have everyone talking if they used Hitler in an ad. That doesn't necessarily mean that it will make them money and improve sales. If more regular Nike customers are repulsed by the ad than not, the ad will be a failure from a marketing perspective.

Did anyone read the Vanity Fair article? Tiger's dad was as bad or worse than him. Reminds you of the Kennedys. What a fake life they lived.

tennis ball wrote:

Well said. I tend to agree with you. I feel cheated and even a bit "betrayed" by Tiger. The only thing I can do to show my displeasure is to not support him and not buy products that he is peddling.

How can a man you dont know "betray" you? He has no obligation to you. GET A F UCKING LIFE!!!!!!!!!!!Your life is not going to change because Tiger, Bill Clinton, Jesse James, Newt G, or anyone else is getting some stray pussy. If Bill Gates cheats on his wife are you going to start using Mac. Get over it!!

This is not a time will tell thing. Nike does these kind of commercials as one offs and moves on, playing to our short attention span and short memories.

But the parodies are great and Nike should have thought about that because they made it so easy. I like the Morgan Freeman Shawshank Redemption one the best, brilliant...

Stating the obvious wrote:

This is not a time will tell thing. Nike does these kind of commercials as one offs and moves on, playing to our short attention span and short memories.

But the parodies are great and Nike should have thought about that because they made it so easy. I like the Morgan Freeman Shawshank Redemption one the best, brilliant...

The only point I'm making is that just because the ad is being talked about, doesn't mean it will be a success. You and I could come up with all kinds of ideas for ads that would be widely talked about, but if they are offensive to the majority of the customers, they aren't going to actually get more people to buy our crap.

Don't think that the braniacs at Nike can't make a big strategic mistake. They can. They went all in on Tiger because he's the greatest golfer in the world, perhaps the greatest golfer in history. And now they are betting that his personal failings will only cause some short term damage to his image, and that in the long term he's still a winning bet. That's fine. I can't fault Nike for coming to that conclusion. But it is a strategic risk, because Tiger may in fact not change much as a person and may in fact continue to do stupid things in the future to hurt his image.

What I do fault Nike for is not using good judgment in making and marketing this ad. I think it's in poor taste. That's my opinion.

I am a little surprised that everyone is reacting like this. I personally liked the ad. Of course it is Nike's job to make money off Tiger, so that should really be a moot point. It seems to me like the ad is just repeating most of the questions I think a lot of people have about him now, albeit in a poignant way using the voice of his father.

And for everyone who thinks it is a disgrace to use his fathers voice like that, come on. This is the same guy who stuck 2 year old Tiger on Johnny Carson or whatever. He pushed Tiger his entire life to be in the spotlight, I doubt he would begrudge Tiger this ad.

And you just judged someone. Sigh, some folks just don't think things through before they utter.

What is it with Nike and dead folks? Tiger's dad, Pre...

Who will be next?

QFE, excellent post.

In my head, I can hear the 'cha-ching!' sounds that went off in her mind when he proposed, and again when she found out she was pregnant for the first time. Just because Tiger cheated on her doesn't mean she's automatically a victim. Why did he feel the need to sleep around with other women? I would never blame Elin, but I do wonder what kind of woman can attract one of the most eligible bachelors in the world, only to lose him to one night stands with cheap strippers.

Tiger Woods is the Michael Jackson of golf.

The Bare Facts wrote:

But as a father and husband, I think his behavior was awful. What? I'm not allowed to hold an opinion on the matter because it didn't affect me personally? What if he broke the law? Would i then be permitted to have an opinion on him? Gee, there's all kinds of people in prison who have done no harm to me, so i guess I shouldn't judge them, right?

I think the ad sucks. Tiger is not the victim here.

I agree with you, no one can say what he did was good. It was awful. And yes, you can hold an opinion. All I'm saying is shut the f*** up and don't talk about it every f***ing day! It's getting really old to only hear about Tiger.

Clell Adams wrote:

And you just judged someone. Sigh, some folks just don't think things through before they utter.

What are you guys talking about? I didn't judge anyone in my post.