I made my decision based on which school gave me the most money, with the minimuum academic standard as my state's major public university. I had the same scores/GPA/activities as some of my Ivy-educated friends but the wrong ethnicity & lacked connections. I did, however, obtain admission (but fewer scholarships) to several schools better academically than the school I ultimately attended, which offered a full ride. I had a decent running career & am making six figures, so it's all good.