Beer+chick+wejo=?

pirunningman wrote:

I am pretty sure that the drink in question is a Boston lager (Samuel Adams). You can check out their website for confirmation.

There is a Puma store located within a few blocks of the finish line of the Boston Marathon.

My guess:

Wejo's very strange way of announcing that he is running Boston later this month.

The only piece missing is this mysterious woman ...

That's not a woman, it's a blowup doll.

Clearly it's some letsrun-sponsored beer-drinking social event associated with the women's Olympic Trials in Boston

spammee wrote:

Well of course Beer + Chick + wejo =

wejr.

Sometimes less is more, kiddies. Best answer so far.

Letsrun.com:

Where dreams become reality and, if not, they become a flash video.

Wejo is going to try to break the world record in the beer marathon (a beer every mile) while bandit running the women's trials. No one has ever finished so the current record is 15 miles.