They are still at the top in running - they make the only 5k/10k road shoe on the market (streakfly 2), the second best super shoe (vaporfly whatever number they are at), best race shorts (aeroswift 2"), best spikes (you could debate this one I guess).
Ya, but they aren't marketing like they're trying to be the best - other than the recent Fiath and Jakob lines, I guess. They are just marketing as good products, with the strategy of sponsoring half the field at global championships.
This ad doesn't sell anything, but it gets us talking about nike. Its a single piece in an advertising campaign - and your browser/socials will spit other nike ads at you after viewing this thread.
Streakfly is garbage.
Get off your heels and embrace your username, the Streakfly II kicks ass
Hot take here, but look at how many people complete a marathon in a year. Seeing an average fit person run 7-10 minute mile pace for 26.2 really isn’t that statistically impressive. Seeing someone who’s maybe not in the best shape/overweight take on the challenge of the marathon where they do everything they can (and maybe take a few walking breaks) is much more impressive to me.
No matter how long it takes you, you’re a marathon finisher and I think it’s dumb for an ad to try to take away from that. It’s one thing to be clever and edgy but this just misses. If I do recall Jakob took a few walking breaks in his road racing debut…
Not much else to say. I get the idea and kind of like it at a race you have to generally qualify for but maybe not everyone does. Are we seeing a repeat of whatever that brand was the got dragged for quoting one of the organizers saying “Boston is not a jogging race”? Anyway discus
Getting upset about it is the sign of an empty life. I like it, but even if I didn't like it I wouldn't care. It isn't uncommon in this commercial world for advertisements to contrast one product, activity or view with another one.
CEO may just yet pull this company back from the brink as an online merchant who didn’t connect with its core, runners.
Good for him/them.
Well, this didn't age well.
Yeah, like I said, it just didn't make sense that the brand would go this route, as silly as it is to backtrack on it now. Some midlevel marketing manager that greenlit this is having a bad Friday.
Hot take here, but look at how many people complete a marathon in a year. Seeing an average fit person run 7-10 minute mile pace for 26.2 really isn’t that statistically impressive. Seeing someone who’s maybe not in the best shape/overweight take on the challenge of the marathon where they do everything they can (and maybe take a few walking breaks) is much more impressive to me.
No matter how long it takes you, you’re a marathon finisher and I think it’s dumb for an ad to try to take away from that. It’s one thing to be clever and edgy but this just misses. If I do recall Jakob took a few walking breaks in his road racing debut…
We can all see that the ad isn't making a strong statement about the literal act of walking though. We don't need it spelled out to us that it's just a cheeky jab and nothing more. I wouldn't even say it's in poor taste considering it's the Boston Marathon.
People getting bent out of shape over this are just looking for something to be upset about. This is why we can't have nice things.
We can all see that the ad isn't making a strong statement about the literal act of walking though. We don't need it spelled out to us that it's just a cheeky jab and nothing more. I wouldn't even say it's in poor taste considering it's the Boston Marathon.
People getting bent out of shape over this are just looking for something to be upset about. This is why we can't have nice things.
Problem is the ad didn't say Boston Marathon. It looked like a general ad. When people started posting it online, it was a bad look for Nike.
I don't mind it but you have to consider how stupid this is on the part of their marketing department. They are continuing to post massive losses in market share to the hobby jogger brands who welcome everyone and their wallets with open arms.