Articles

IAAF Presidency

IAAF Presidency

February 26, 2015

Seb Coe on Marketing The Sport: One Size Doesn't Fit All

Coe advocates moving money from Monaco to the member federations who will know what works best locally. "We have to put the member federations in the best possible position to deliver the sport in the way they know there is a local interest....We've got to find the key drivers of growth for the sport and we've got to be able deliver that sport in a much more flexible way."

February 24, 2015

Seb Coe Makes His Case For The IAAF Presidency

Seb Coe makes his case for the IAAF presidency on LetsRun.com.