ADIDAS GRAND PRIX INTRODUCES “THE INSIDE TRACK”
GUEST COLUMNIST SERIES
Panel to include an array of perspectives from former athletes, media and industry execs
NEW YORK (April 8, 2010) — Some of the most progressive and
influential figures in the athletics industry will offer their vision
for the sport as part of the adidas Grand Prix “The Inside Track” guest
columnist series, which launched today at www.adidasgrandprix.com. The six-part series will serve as a prelude to the adidas Grand Prix on Saturday, June 12, at Icahn Stadium in New York City.
The panel of columnist includes: Steve Holman, American Olympian and a former 3:50 miler; Dick Patrick, former USA Today athletics beat writer; Ato Boldon, four-time Olympic medalist for Trinidad and Tobago and current television broadcast analyst; Mary Wittenberg, New York Road Runners president and CEO; Jocelyn Robiot, Vice President Global Sports Marketing for adidas International; and Sebastian Coe, four-time British Olympic medalist and current chairman of the London Organizing Committee for the Olympic Games.
“This is an all-star panel of some of the most interesting voices in the sport today,” said Mark Wetmore, president of Global Athletics & Marketing and meet director for the adidas Grand Prix. “We’re pleased to give them an opportunity to share a fresh perspective and get people talking about what’s possible for athletics worldwide.”
Holman kicks off “The Inside Track” with today’s column by admitting to being “just a casual track fan”: “Given my position as a member of USATF Board of Directors, I realize that such an admission could be somewhat controversial—somewhat akin to a politician running for office admitting that he doesn’t vote all that often, or Meb Keflezighi confiding his training regimen consists of cigars, cheap Mexican beer and ‘Law and Order’ reruns.”
He challenges the sport to make nontraditional changes so that the millions of similarly casual track fans begin caring again: “I realized that the sport is in danger of irrelevance if we continue to hold the same track meets, offer the same TV coverage, and not create any meaningful identity that engages, entertains, captivates or compels the public.”
To view the complete text, visit www.adidasgrandprix.com. Or to join in the discussion about this and other athletics topics, visit the adidas Grand Prix pages on Facebook (www.facebook.com/
The adidas Grand Prix, in its sixth year, is the nation’s premier outdoor track & field invitational meet. It features Olympic stars, top high school athletes, and a “Fastest Kid in New York” competition. Increased and upgraded backstretch seating at track level is being added to accommodate the growing demand and interest from fans in the New York area. Tickets and transportation information is available now at www.adidasgrandprix.com or by calling 1-877-TIX-TRAC.
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