WORLD CROSS CHAMPION CHEBET SIGNS WITH ADIDAS

By David Monti
(c) 2010 Race Results Weekly, all rights reserved
April 27, 2010

Emily Chebet, the 24 year-old Kenyan who was the surprise winner at the IAAF Cross Country Championships last month, has signed a sponsorship deal with adidas through 2011.

"Emily is excited to represent the adidas  product and we believe that she will continue to represent the company with top performances as well as being an upstanding ambassador," said Chebet's manager, Scott Robinson of the AmeriKenyan Running Club in Santa Fe. N.M., in a statement.

To ensure that Chebet, who is married to 2008 Kenyan 10,000m champion Edward Muge, gets the best possible representation globally, Robinson said that his company would partner with Posso International Promotions, of Tampa, Fla.  That firm, founded by Luis Posso, had also signed a management contract with Chebet earlier this year, but Athletics Kenya general secretary David Okeyo ruled that Robinson was the manager of record.

"We all have the best interest of Emily as our foremost priority, and look forward to working together with event organizers to promote enthusiasm for the sport of running," Robinson continued.

Chebet will run her first race since winning the world cross country crown at the Lilac Bloomsday Run, the massive 12-K in Spokane, Wash., which will be held on Sunday.

"Emily plans to maintain a balance of track events, road racing and cross country with the hopes of continuing to represent her native country of Kenya in major international competitions," Robinson concluded.

 

 

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