It's important to create your individual identify by following the herd.
"And yet when you finally reveal your new look to the world, it turns out you are not alone—millions of others have made exactly the same choices. Indeed, you all look more or less identical, the exact opposite of the countercultural statement you wanted to achieve.
This is the hipster effect—the counterintuitive phenomenon in which people who oppose mainstream culture all end up looking the same. Similar effects occur among investors and in other areas of the social sciences."