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Love the shoes or the money?
RE: Kara Goucher signs with Altra!
I really like Altra shoes and have run in them for a few years now for the most part. But I do wonder when a name gets signed like this whether the person really gets and loves what makes Altra shoes great or whether they'd take any company when the deal is right. And if the latter is true are they really the best person to promote the uniqueness of the brand.

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