Their stock prices are still down from where they were. This is also just an initial reaction to the move. Can almost guarantee that this 31 percent spike in sales won't be sustainable for very long at all. I not so secretly hope that Nike falls.
As a runner pretty disappointed to hear this. If Nike goes away a lot of R&D goes away on running apparel and shoes....We all benefit from a big giant like Nike if you don't support them. The small companies wont invest nearly as much $ into research for new innovations which eventually trickle down to other companies.