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Norvegan
RE: 70% of Norwegians watching tv tuned in to Jakob Ingebrigtsen winning gold
Yeah, it was free.

The World championship was broadcasted by NRK, the goverment-owned public broadcasting company. The Diamond League is also free.

It is actually a law in Norway that states that events classified as having «large social significance» must be broadcasted for free. As for now, it includes the olympics, the World championship in football/soccer, handball, nordic skiing events++. I guess the World championship and european championship in athletics will soon be included if Warholm and the Ingebrigtsens keeps on winning.

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