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RE: Breaking: Nike admits that its sub-2 hr attempt won't come on a legitimate course and won't count for a WR
It's all nonsense (to use a polite word!).
Nike virtually admitted that it is all a promotional stunt to try and sell some more product - they will probably launch a new range of shoes and clothing on the back of this "record attempt". Nike needs this; several other companies now make better gear for runners than Nike. they maintain their profile by paying big names big money to wear their stuff but there is a limit to how far this takes them commercially.
By the way, don't we already know that running downhill can be faster than running on the flat? Hasn't someone run a mile in something like 3:30 downhill?
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