Does anyone besides me think it's ironic that in their press release they marketed by mention that Bill Bowerman, Nikeâ€™s co-founder and legendary track coach, once said, â€œThe real purpose of running isn't to win a race, itâ€™s to test the limits of the human heart.".
I think what Nike is going is the equivalent of Nike pissing on the sport in the shower.
Or maybe this idea is the equivalent of Pre driving 26 miles 385 yards while drunk?
Come up with your own analogy....