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RE: Jaimie Fuller - CEO, Skins
Yep, he was VERY vocal when a cycling journo and the (former) head of the cycling association clashed (twisted story, omg).

He also put money where is mouth was IN A LETSRUN WAY with oy a certain probability that he had to pay anything. I think he drives on a David vs Goliath constellation.

Yet he always remained some type of keyboard warrior and his "causes" seemed always a bit contrived to me. To me it was a bit weasel-y.
"Actions " were measurable in a marketing sense (page views on that water cooler blog, retweeted shout-outs and such).

I personally was turned off from the brand.
I put him in the drawer of used car salesmen.

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