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not so awesome hobby joggers
RE: UK facebook group cover up
These "running communities" aren't about performance, they're about participating and feeling good. Everything is orchestrated from those who earn money from putting up races, selling stuff, "coaching", writing books etc. And bigger apparel companies willingly sponsor it all. This is their main customer base.
It's not a big deal, really. These are gullible moms and non-runners who believe everything they're told, and they think they're all awesome. The money machine runs and everyone is happy. The problems only arise when someone actually starts to believe he's an awesome runner and tries to match himself against the big boys. Then the serious performance oriented running communities will come down hard on them.
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