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Did anyone else get this email from Simon & Schuster?
New Book Release
Ultra Troll: How We Trolled the Trolls on the Ultimate Troll Forum
By Robert Johnson and Weldon Johnson
Available: August 2016
"It all started at a New Years party at the end of 2013. Weldon and I were sick of the way that our own forum--the forum we created--kept criticizing our good friend, marathon world record holder, Paula Radcliffe. We had talked about it often. We had tried to answer the critics. We tried to counter with more puppet names than we could track. But nothing was working. The trolls kept getting worse.
We had tossed around all kinds of ideas. We tried to influence our friends in the media to boost up Paula. We created a big scandal with the Nike Oregon Project as a distraction. But nothing seemed to work. The Letsrun trolls were relentless against Paula.
Until I had a great idea. But could we pull it off. It would take years of planning. Weldon was skeptical. But I insisted, and we would have to start soon. A lot of work had to be done, creating fake personalities and building their online history to make it look all so real. So much to do. Races, blogs, charities, RV's, books, watches, and sausage rolls--yes, sausage rolls. Love those things. We would create Marathon Man UK. The Letsrun trolls would think they were uncovering one of the biggest scandals in recent running history. They would never know they were playing right into our hands. We would troll the trolls. Suddenly, we had a lot to do before April."
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