PR specialist wrote:
I'm a longtime media and public relations professional. I could pull and condense this into a press release and send to the right folks, but it wouldn't (and shouldn't) be immediately. Racer Girl is correct that the UK media is focused on other matters right now, and rightfully so.
My recommendation - given that media typically need to have a timely hook - is to hold off outreach until Rob either 1) completes the trek, as doubler indicated or 2) officially quits and offers up some kind of excuse for doing so. It will have a much better chance of registering at a time where there is an actionable item.
We'd also want to target specific journalists, both UK and US, not general news inboxes. Those tend to be dark holes for press releases.
It will be vital to do it right if Rob ends up "finishing." Even if the WR is out of reach, don't forget he had sub goals of being the fastest Brit and European to do the TransCon. We've all seen how he has gone about about finding and adding unverified running accomplishments to his resume. My guess is that securing those two bullet points are now the end game.
I think playing the slow game is the best strategy. Let the crossing finish and let some more info come in and a full case of evidence against him be built. Then this goes viral the same way in which he pushed himself into the media spotllght. The more I read about this bloke, the more I have nothing but absolute comtempt for him.
I'm looking into the charity stuff right now and thinking there could well be a case for actual fraud against this guy. I think a few months in the slammer would do Rob good to actually think about what he has done here.
This is not just a Rossi who cheated to a faster marathon PR, Rob Young has conned good people out of money under a false pretence in the name of raising money for charity. He is scum and utterly shamless.