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RE: SEND THE STORY TO THE NEWS
I'm a longtime media and public relations professional. I could pull and condense this into a press release and send to the right folks, but it wouldn't (and shouldn't) be immediately. Racer Girl is correct that the UK media is focused on other matters right now, and rightfully so.
My recommendation - given that media typically need to have a timely hook - is to hold off outreach until Rob either 1) completes the trek, as doubler indicated or 2) officially quits and offers up some kind of excuse for doing so. It will have a much better chance of registering at a time where there is an actionable item.
We'd also want to target specific journalists, both UK and US, not general news inboxes. Those tend to be dark holes for press releases.
It will be vital to do it right if Rob ends up "finishing." Even if the WR is out of reach, don't forget he had sub goals of being the fastest Brit and European to do the TransCon. We've all seen how he has gone about about finding and adding unverified running accomplishments to his resume. My guess is that securing those two bullet points are now the end game.
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