[quote]Miami Horror wrote:
Ha! Rupp has been marketable, like him or not, since 2003. "The Rupp" started the ball rolling. 13:37 and beyond just kept it going. He's as tangible of a product for marketing to HS distance runners as you can get right now. Meb's 40, not-american-born, and hitting the thon. Ritz is injured and trying to run on the roads. Webb is Tri-sezual. Mo is brit-tish. Leo is from south of the border. Rupp is your answer.
You don't really give any support as to why Rupp is marketable, just why others aren't. He's fast? Well, when Rupp signed his pro contract he was not as fast/successful as Lawi, nor even close. It is, as others have mentioned, because Rupp is a whitey from here in the USA, and guys like Dial it up can't tell Lawi Lalang from Boaz Lalang because they don't know much about the sport.[/quote]
I cooled down with Boaz at Drake in 2010 so I'm quite certain I could tell him apart from Lawi. Same reason you could tell the fat guy apart from the fat mom at the local 5k that you've run. That being said none of it has any bearing on my point that Rupp is much more marketable than Lawi to Nike's target market.