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UP!
RE: CAIN GOES PRO

Montesquieu wrote:

'Loan' is actually a noun, and 'lend' is the corresponding verb. But what do you think 'healers' means?[quote]UP! wrote:

"At the University of Portland, we want to inspire lives that transcend success to achieve real meaning.

Because today the world needs heroes. People with not just the smarts to succeed but the heart to know
what that really means.

Loan us your sons and daughters. We will give you back scholars and engineers, educators and healers, entrepreneurs and world-class athletes who measure greatness with the appropriate dose of goodness."---UP website.

They smear it on thick.
[/quote]

Come on, Monte. Are you asking me? I am a mortal. UP advertising copy is meant to be transcendental, to pick up on a word used earlier by UP. UP wants it to mean all things to all parents and prospective students. Surely, you can appreciate the beauty in this. UP copy SOARS. I hear Beethoven's Ninth in the background.

UP may have had in mind its Supreme Healer, Jesus. UP wants to put a little of Jesus in all of us, Christian or not.

If I were to edit the copy I would omit "goodness" at the end and substitute "godliness."

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