Joe Race Director wrote:
Thanksgiving day race costs:
$1,785: $35 per hour for cops, city requires one at every intersection, minimum of three hours per city rule.
$250: Race permit fee from city.
$370: Race insurance.
$670: Race advertising.
$940: 10 port-a-jons at $94 apiece.
$250: Dj for music before and after.
Those are the fixed costs, $4,265 for a 500-person race or roughly $8.53 per runner.
Then we have short-sleeve, three-color cheap-ass Tech Ts that cost $7.13 each. Cost per runner is now up to $15.66.
Thanks for providing some numbers. Let's see, lose the DJ/music and ditch the cheap shirts (make them available for a separate purchase fee) ... that cuts your "base" cost nearly in half. Or, keep the music in place but find a local band interested in some free exposure. From there, you would have to get a bit creative and modify the course to have fewer policed intersections, start/finish near a park with additional bathrooms, find cheaper advertising methods, etc.
So, even with a fairly large race on public roads, $15 is easily doable without all the add-ons that many people don't care about the next day.