this times infinity The problem is not the name, logo, etc.... Deeply ingrained ineptitude that shows no sign of being dealt with No clue whatsoever in terms of how to package an event to their core audience (and actually seem to be getting worse on that front which is nigh impossible) SO much possibility so little leadership and creativity
Dumb and unnecessary. Of all things this wasn't what needed changing. I will purposely go out of my way to insist its still the IAAF in the future.