The Dingo^3 wrote:
If he tries to run 2:00:00 pace for as long as possible, he's either going to run 2:00:00 or DNF / 2:05.
In the very likely scenario he runs the first half in 60 minutes and then starts to die, which is better for Nike? The 2:5 or the DNF? Probably the former. Post race slogan: "Nike, the shoes that allow you to go two thirds of the way."