We did a lengthy podcast with Aris in 2010:
You can listen to it here (or read a transcript of it)
He didn't reveal "the secret". To me, the secret is easy to define - Lifestyle, lifestyle, lifestyle.
Sort of like how in real estate the three keys are "location, location, location."
He gets the boys and girls to buy in 100% into running. On the female side of things, that results in dominance. The men are really good but by no means dominant.