I think there is a snowball effect at this point, but I think he's found some way to really appeal to kids' serious competitive passion in a way that few coaches can outside of the money sports. I mean, a lot of good running coaches can do that to an 8 or 9 level, but he hits 10 almost every year. I think it's even a bit cultish (but in a good way, LOL). The kids are kind of part of some secret society of excellence.
Another amazing thing about it is there really isn't a lot of kids in the program. This is no Great Oak here, or like any program where there's 50+ girls or guys and the cream rises to the top.