heyyo wrote:Goucher Needles wrote:
Looks like a good start to a line to me. They're clearly going for the Rapha cycling aesthetic. This is an aspiration all lifestyle line, not a everyman performance line. If it doesn't appeal to you or is out of your price point comfort zone, you're not the market.http://www.rapha.cc
You're missing the point partially. People are just criticizing it because it doesn't appeal to them. I think we are all wondering, "WHO ON EARTH DOES THIS APPEAL TO?"
I'm not looking for a raise of hands on letsrun. I want to know what the target market is.
Furthermore, I run in new england. All of the runners in the MA running scene are not really your big spenders. Despite trying to be some new england For Us By Us brand, I don't actually see who here would want this.
it's for metrosexuals - guys who really really care about their appearance and are willing to spend a fortune on it.
In New York people pay $40 spin class - someone told me good personal trainers cost $75/hour.
I'm sure some of those people would pay $20 more for an actual tangible item.