Kinda crazy, but this video pointed out to me once again how much behind T&F is when it comes to social media / vlogging, compared to other sports.
Innovative idea for T&F, but boring to watch for non-sport followers. Very little emotion, not enough talking and dialogue. Also mediocre camera work / footage quality.
For 3-4k a month you can hire a cameraman to follow your footsteps everywhere you go and cut some awesome daily videos. In a year your followers grow to over a million, boom, a multimillion contract with Nike. Already done so many time in other sports. No serious pro in running has enough personality / energy / money for this?