rekrunner wrote:
It's so easy to criticize Nike, but ... does Nike owe anyone anything in this whole story?
I feel for Mary, and other women, who suffered emotional and physical stress, but it doesn't seem like Nike was required to do any investigation at all, either internally or independently.
I think it doesn't look all that fair on the part of Mary, that she never said anything before, and refused to offer feedback during Nike's investigation into the issue, and then complain about not being informed of the results.
I guess what Nike found was that an elite program run mostly by men was insensitive to the specific physical and psychological needs of women.
Seems like this list of initiatives should be viewed as a victory for women, or at least as a step forward.
The initiatives that Nike identified include:
• Investing in scientific research into the impact of elite athlete training of girls and women
• Increasing the number of women coaches in sports
• Hiring a vice president of global women’s sports marketing in the coming weeks to have “strategic oversight” of Nike’s female athletes
• Creating an athlete think tank to help the company understand the opportunities and challenges faced by female athletes
• Partnering with Crisis Text Line, a free, confidential text messaging service for people to ask for help when in crisis