So it looks like overweight Americans are outraged over the new Peloton ad

How can anyone think this is a good ad?

She literally looks abused .

Probs needed a Pelton because people at spin class were starting to ask questions about all her bruises

doctorj wrote:

No such thing as bad publicity wrote:

Yeah it's a cheesy ad but so are all holiday ads.

Apparently this sparked outrage because the woman recognized she needed to exercise even though she wasn't fat?

https://www.marketwatch.com/story/pelotons-viral-ad-captures-a-116-lb-womans-yearlong-fitness-journey-to-becoming-a-112-lb-woman-2019-12-02

Biggest misconception of all: "I need to exercise because I am fat"

How about benefits to the heart, lungs and relieve of depression among other great benefits? Some people just look for an excuse to be offended out of their own inferiority complexes, and it's tiring (not to mention pathetic).

This. The amount of assumptions made on this video is unreal. It literally could be anything..Maybe she told her husband she wanted to start exercising. Maybe she’s never exercised in her life and is nervous to start. Maybe she suffers from anxiety or depression and is trying to find a way to mange that. Maybe she just overcame something serious like cancer and was told she can start to exercise again.

The fact that people are getting mad at this ad because she’s not overweight and still exercising is comical. So all exercise ads should be ugly and obese people?? Smh

Free_the_thigh wrote:

How can anyone think this is a good ad?

She literally looks abused .

Probs needed a Pelton because people at spin class were starting to ask questions about all her bruises

You fks don’t get it. Peloton is basically trolling everyone to get more attention and it’s working like a charm. The more people hate on them the more people will find out about them and end up buying their products. Their products are awesome btw so it’s all about reach now. You fools get trolled so easily.

Wrong, there is no point to the video expect to trigger discussion about peloton and continue to spread the word for them.

Doug Heffernan wrote:

The ad's not *that* bad... That link's click-bait headline references a tweet. There's not mention of her "journey" to becoming a person who's 4 lbs lighter. Maybe it's a journey to feeling stronger, better about herself, more confident, better health metrics, or whatever. Yes, it's cheesy and definitely not for me or for most of us here, but nothing to get outraged over. Who cares? Move on to something else, fatties.

It was actually crafted to trigger the masses and spread the word on the product, no wonder even the stock went up this week. It’s so obvious. Gosh Americans are retarded.

Harambe wrote:

The ad is dumb. The backlash is dumber.

Treadmills are dumbest of all! What are people, caged hamsters? They live at the north pole and will die if they run outside?

In my limited experience being in one commercial, my guess is that the takes that explained WHY she was spinning were cut out to meet the time restrictions. The editors saw these explanatory takes so many times, they assumed the reasons were obvious, so they cut out that scene.

To us, as viewers, we see it for the first time and are left to guess why she is exercising.

Perhaps you would do well to look up the definition of conservatism. It is not an accusation that requires substantiation since it is the very definition. That is the exact reason 'leftists all too easily accuse others of fear and ignorance' if they are conservative. Just look at the definition of what the word means.

con·ser·va·tism

/kənˈsərvədizəm/

Learn to pronounce

noun

noun: conservatism

1.

commitment to traditional values and ideas with opposition to change or innovation.

I agree. My wife (a former NCAA runner) has had some health issues after giving birth to our son nearly a year ago. She would give anything to get to exercise to full potential again. I would help her get there in any way, whether running or buying exercise equipment because she grew up discovering for herself what exercise can do for the mind just as much for the body. And frankly she loves it.

The biggest issue of all with the ad is the same issue why distance running is not popular as a sport: anti-exercise folks think people that enjoy exercise are crazy.

What a joke- what the ad implies is that the woman wants to be physically fit.

That's it.

This ad is just way too American and cheesy to, in any way, be taken seriously.

Count on Letsrunners to miss the point here.

People who are "outraged" by the ad or find it absurd and funny fall into a few camps:

-Put off by the husband buying his wife exercise gear without explicitly discussing it with her (realistically this is a weird move, especially for a fit-looking woman)

-Bemused by the woman appearing to be the victim of abduction, from her extreme anxiety over her solo rides in her multimillion-dollar home, to her extreme reaction to a virtual callout

-Confused by her odd year-long selfie documentation of the life-changing Peloton gift which appears to be an extremely labor-intensive thank you to her husband with her desperately seeking his approval a year later?

If you're seeing this as an anti-exercise narrative, you're missing the point.

THOUGHTSLEADER wrote:

-Put off by the husband buying his wife exercise gear without explicitly discussing it with her (realistically this is a weird move, especially for a fit-looking woman)

Not sure why it's weird? It's a $2500 piece of gear, plus a $50/month subscription if I'm not mistaken. That's a pretty nice gift! My wife and I almost always buy each other fitness gear for Christmas. Last year for example she bought me a weight bench, and I bought her a TRX setup that she uses several times a week.

After reading this thread yesterday I showed the ad to her, with no context, to see if she would pick up on any of the supposed issues. She not only didn't think it was weird or bad at all, but instead turned and asked me why I haven't yet bought her one.

So I think the base notion of people against this ad is that there is something wrong with a woman enjoying fitness and being fit. And there is something wrong with a husband who would dare to support that. And something wrong with leading a fitness-oriented lifestyle. We should all be fat and celebrate our flabbiness. F THAT.

from twitter:

"in all seriousness the real version of this is the dumbest fucking ad. she is gorgeous and skinny, then her partner gives her an exercise bike, and she uses it a ton, for a year, but looks exactly the same (gorgeous and skinny) and at the end insists she's "changed" what and how"

They just don't get it. A skinny guy goes from skinny to skinny when he takes up running. But he also goes from a 28 minute 5k to a 17 minute 5k. That's incredible, and real, measurable change. Exercising isn't just about what it does to the body, but what it does for the heart and soul.

notjustthebody wrote:

They just don't get it. A skinny guy goes from skinny to skinny when he takes up running. But he also goes from a 28 minute 5k to a 17 minute 5k. That's incredible, and real, measurable change. Exercising isn't just about what it does to the body, but what it does for the heart and soul.

Agreed here. Another thing I feel the critics are highlighting is, e.g., that she's "excited" when they call out her name, but the community and interactivity angles are a core part of the Peloton brand. Perhaps she already has a bunch of equipment that she uses every day in her unfinished basement. Her husband wants to help her to feel more connected. And that connectedness is what has changed her. She was already working out and hating it, and now she works out and loves it. Or something along those lines. My point being, the narrative can be spun in a very positive manner if you look at fitness as a positive thing.

Da Truf wrote:

Wrong, there is no point to the video expect to trigger discussion about peloton and continue to spread the word for them.

Gosh Americans are retarded.

Hahahahahahahahahahaha

Canada Girl wrote:

Lame old stereotype wrote:

Have you ever traveled? America isn't the only fat kid in class.

Pretty much just you guys and the British ?

You need to travel more.. never seen any fat Mexicans, how about Germany, go to a beach in Australia?

There are fatties everywhere.

Thirty years ago the husband would have bought her an iron or a vacuum cleaner to make her life easier around the house and give her more free time until the kids get home from school.

Imagine how Twitter would have reacted to that ....

the gift that keeps giving wrote:

THOUGHTSLEADER wrote:

-Put off by the husband buying his wife exercise gear without explicitly discussing it with her (realistically this is a weird move, especially for a fit-looking woman)

Not sure why it's weird? It's a $2500 piece of gear, plus a $50/month subscription if I'm not mistaken. That's a pretty nice gift! My wife and I almost always buy each other fitness gear for Christmas. Last year for example she bought me a weight bench, and I bought her a TRX setup that she uses several times a week.

People here...

Again, with all the context in the world sure this could make sense. The point is there is NO context. There's no convo with the husband, no discussion of the challenges of getting to the gym while watching her kid etc.

And let's not focus on a small part of her actions (working out a lot) that are not weird or really what people are reacting to. It's how anxious and scared this lady appears to be, and then her weird selfie documentation of it to validate her husband's gift. That is what is odd and being mocked.