Fleet Feet sues Nike

All nike has to do is pull all their stuff from the shelves from fleet feet and they are toast.

Nike make's up the majority of fleet feet apparel sales.

Idk what's going on here, but very generally speaking, trademark owners have to police use of their trademarks, or they risk loss of their trademark status.

Nike should be able to do whatever they want considering their contributions to the sport.

Can Fleet Feet really afford to take on Nike? I get why they’re suing Nike, but considering how many lawyers Nike has, and the fact that Nike is a MUCH larger company, I don’t see how Fleet Feet could win this. ?‍♀️

Jerry Maguire wrote:

All nike has to do is pull all their stuff from the shelves from fleet feet and they are toast.

Nike make's up the majority of fleet feet apparel sales.

First that's not true. Maybe at the one store you are talking about but Fleet Feet nationally will not be toast if Nike pulls. Second what's the point in having a trademark if anyone can just go ahead and use whatever. What if Fleet Feet starting saying "Just Do It" should Nike just say OK no problem?

Bucees whose trademark character is a beaver successfully sued a company with an alligator logo.

If you have a trademark then you have to defend or lose it.

It makes sense to sue a company with deep pockets. Any law firm would love this. Fleet feet has a great case and Nike doesn’t stand a chance.

Wouldn’t wanna be the Nike VP who signed off on this.

Flounder wrote:

Bucees whose trademark character is a beaver successfully sued a company with an alligator logo.

If you have a trademark then you have to defend or lose it.

It makes sense to sue a company with deep pockets. Any law firm would love this. Fleet feet has a great case and Nike doesn’t stand a chance.

Wouldn’t wanna be the Nike VP who signed off on this.

Funny, I just went to my first Bucees this weekend. WOW that place is amazing.

But the point about trademarks is dead on, it's why you will occasionally read a piece about Disney suing some mom & pop place for making Disney cakes or whatever. The law demands that they do that. If they just let anyone use the cartoon characters then eventually they become public domain.

Jerry Maguire wrote:

All nike has to do is pull all their stuff from the shelves from fleet feet and they are toast.

Nike make's up the majority of fleet feet apparel sales.

That's kind of what I thought as well.

You don’t know jackshit Jerry. #idiot. Nike is a last place brand in nearly all FF’s.

I worked at a fleet feet for 4 years and never had any idea that was their slogan. Is it new? I worked at one 15 years ago, so maybe they added this during that time period?

Nike dishonest? I'm shocked!

I've been in 3 fleet feet and don't remember seeing much nike stuff there. Still it seems to be a horrendous idea to piss off a major brand in this day and age when consumers are making most of their purchases online. Fleet Feet can't afford to have fewer people come in their stores!

Nike heavily pulled out of run stores a few years ago and announced ambitious direct to consumer plans. Fleet feet does not need Nike and Nike does not need them. Fleet feet has been growing stores steadily year after year, they don't have growth issues... most other stores do in the running industry do however.

Not true, Nike is only the 4th highest seller in running shoe stores. The ones ahead are Brooks, Saucony, and New Balance. Adidad, Hoka, Mizuno aren't too far behind Nike. Removing Nike will just add more sales to the other brands so Nike would be missing out.

Most of you are probably too young to remember a real feud between Nike and Adidas way back in the 1980's.

Turns out (and an Adidas rep confirmed this, I worked in a sporting goods store at the time) that the feud was fabricated by Nike and Adidas just to generate some publicity because Reebok was stealing all the thunder at the time.

Considering Fleet Feet sells so much Nike, that's a possibility here.

Why go after someone who makes you money?

There are no winners in this story

Jerry Maguire wrote:

All nike has to do is pull all their stuff from the shelves from fleet feet and they are toast.

Nike make's up the majority of fleet feet apparel sales.

I've never seen Nike apparel in a fleet feet.

HOOWIE wrote:

Jerry Maguire wrote:

All nike has to do is pull all their stuff from the shelves from fleet feet and they are toast.

Nike make's up the majority of fleet feet apparel sales.

I've never seen Nike apparel in a fleet feet.

Then you've never been in a Fleet Feet store.

Sadboi wrote:

HOOWIE wrote:

I've never seen Nike apparel in a fleet feet.

Then you've never been in a Fleet Feet store.

Fleet Feet is the only specialty running store in my area that carries the Nike 4%. The rest all refuse for various reasons.