eaglemariah wrote:
very few NBA players make that much on footwear contracts... many play for shoes and equipment plus an all star bonus only.
very few runners worldwide make the kind of $$ you seem to think they do. this is a business and EVERY contract is scrutinized to determine profitability to the brand. I'd struggle to see how mondo can sell a shoe anywhere. it's no longer about brand relevance and marketing, it's totally about the bottom line P&L.
But the bottom line isn't determined by how many shoes eaglemariah believes he can sell, it's determined by how much extra profit a potential gold medalist is expected to deliver in the billion-dollar Olympic year ad blitz.