People are so caught up in the competition or the new way of keeping up with the Joneses that there is not enough room on Mt. Everest even with the $40k price tag.
A couple decades ago it would be considered a unique thing to run a marathon or sky dive. Now the average person has probably done both of those things. That's why people are taking it to the next level by doing an ultra-marathon or a full Ironman.
Can't execute a marriage proposal or even just ask a girl out to prom, without trying to top the next most spectacular way of doing so. If it wasn't captured on Instagram then in effect it didn't happen.
Travelling to a foreign country used to be a unique thing. Now it's standard on dating profiles to mention how many countries or continents you've visited.
The price of "experiences" keeps getting bid up. Over $500 for the worst seats to see the geriatric Rolling Stones.