I agree that it's too bad INEOS is the sponsor for this event. However, now is the time for another crack at the 2:00 barrier. I think Kipchoge believes he can do it. He's at his peak and he knows this is a chance to go beyond being the GOAT to being remembered in history as a giant breakthrough, just as Bannister is remembered.
I really don't think Kipchoge would participate if he didn't think he could break 2. Yes, he's going to get a big paycheck no matter what, but it's also a big risk the year before the Olympics.