To the British press he is the GOAT. Those London marathon promotional pauses were just silly. Farah was never going to challenge Kipchoge in any serious manner. But the British press are like that with their sports pple. With the football world cup, the joke is it always has two winners, the actual tournament winners, and England who repeatedly tell everyone they are going to win the next tournament in the 4 intervening years. Then the tournament comes around again and they of course don't win it. There are two particular English track and field commentators who worship then man, listening to them commentate on a race where Farah is running is surreal. However, their adulation once spectacularly backfired on them in the last lap in Daegu in the 10,000m. They called the race for him with all kinds of superlatives on the last lap until Jeilan spoiled their party. You should look up the video of that race to see what I mean. Strange thing is, this adulation is only meted out when a sports person is on a winning streak. Andy Murray in tennis was always British while winning but if he lost, the British press would call him Scottish. If Farah starts losing consistently or is ever busted for drugs, they will start calling him Somali or Somali born. From the marathons he has run to date, it's fairly clear that there is a pace at which he will blow up. Even in his Chicago win, he struggled a couple of times whenever Kirui put in his surges. Problem is Kirui wd not sustain the surge and would let the chasing group catch up with him again until he himself blew up. Farah of course is always a danger if there is a sprint finish, like he did in Chicago, sprinting away from Mosinet Geremew for the win. But kipchoge runs a fairly even paced marathon, once he puts the hammer down no one can keep with him. So unless Farah improves his comfortable pace level after the half way point, he won't win many marathons. Certainly he won't win against Kipchoge at his current level. He has to wait him out until he retires to get a sniff. And Geremew and Kitata are young guys. If they keep improving, he won't be touching those two either. Right now Ethiopia and Kenya seem to have a deepening field of young marathoners who don't do track, but get into roads right away. Farah is getting older, so he will face younger and younger guys every year. His marathon prospects aren't looking good. I think he has 1 or at most 2 years to do something spectacular before the window closes.