Why is the Vaporfly Flyknit so much easier to get than the original?

Running Shoes/Running Gear

5 years ago 04/09/2019 1:54pm EDT

I've noticed that the vaporfly flyknit is much easier to find available on nike.com, runningwarehouse, etc. than the original was. For months in 2017 and early 2018 it was nearly impossible to purchase the vaporfly, and even the zoom fly for that matter. The rumor was that there were production issues causing shortages of the original vaporfly, but I find that hard to believe coming from a company with the resources that Nike has.

Was this all a marketing trick by Nike--to create a demand that far outweighed the supply, then flood the marketplace a year later?

5 years ago 04/09/2019 1:55pm EDT

re: Vape or Fly

sounds like you already know the answer

5 years ago 04/09/2019 3:05pm EDT

re: Vape or Fly

Vape or Fly wrote:
I've noticed that the vaporfly flyknit is much easier to find available on nike.com, runningwarehouse, etc. than the original was. For months in 2017 and early 2018 it was nearly impossible to purchase the vaporfly, and even the zoom fly for that matter. The rumor was that there were production issues causing shortages of the original vaporfly, but I find that hard to believe coming from a company with the resources that Nike has.
Was this all a marketing trick by Nike--to create a demand that far outweighed the supply, then flood the marketplace a year later?

Less a marketing strategy and more of a business strategy: test the market with a short, initial run to gauge demand. If demand exceeds availability, then get the supply chain ramped up and ready to pump out more $250 shoes. Had the VF4% been a retail flop, then they would not have flooded the market this year. But it was an overwhelming success and they played their cards pretty damn well.

5 years ago 04/10/2019 12:34pm EDT

re: aoxomoxoa

It may of been that the shoe was so new and manufactured at one factory that they could not keep up with demand. It was not an intentional business or marketing strategy. Sometimes there's simply not enough of a particular material (like midsole material) available to produce a product to meet demand.

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Why is the Vaporfly Flyknit so much easier to get than the original?

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