From Athletics Weekly:
Seb Coe describes it as a “watershed moment” for the sport. The IAAF president is so enthused, he can’t resist a run around the course himself and plans to take part in a 4x2km relay that is just one of several events open to the public on race day.
This year’s championships also have royal approval with Frederik, Crown Prince of Denmark, planning to take part in the relay as well. Plenty of cross-country royalty are set to grace the event with their presence, too, such as Paul Tergat and Lynn Jennings, among others.
https://www.athleticsweekly.com/blog/why-aarhus-can-save-the-world-cross-1039921615/