From American perspective, NO. not even close. No one knows who Kipchoge is, not even regular, common runners or marathoners. They don't keep up with pro running.
If you were to show a picture of kipchoge to people coming in and out of a running store, less than 10 percent would be able to identify him. They would guess that he is some african runner, but that would be about it.
Currently, there is no ambassador of the sport, because there is no one who has the presence or following that Bolt generated.
Distance running is still a niche sport. Hell, I think Mo Farah is more recognizable than Kipchoge, and that is due to his dominance in the Olympics, and constantly being seen on TV.