I heard today that New Balance plans to go after an existing training group that’s focus is the marathon.
NB is killing it currently in the Middle distances and has a huge presence in the NY marathon but doesn’t have any real marathoners.
I wasn’t told which group but I would guess Zap. I know that Pete felt disrespected with the new Reebok group and all of the statements about Reebok getting back into things.
Couldn’t be any Nike group. Can’t imagine Hansons ever leaving Brooks and doubt that NAZ wants to switch from Hoka. Has anyone else heard any of this? I heard within the next 2 years.