I saw a tweet from Eilish McColgan laying out her palmares for the year - seriously good if you ask me...
World ranking over 5000m - 8th
Euro ranking over 5000 m - 2nd
Euro ranking over 1500m - 4th
UK ranking over 3000, 5000 & 10km road - 1st
UK ranking over over 1500 m
And yet - and I may be wrong - she appears to not have a kit sponsor. I am sure that was her club vest I saw her wearing at recent Diamond league and other non championships event meets in Europe.
Why is this ? Maybe Nike & Adidas are happy with only having those right at the pinnacle of performance but what about NB, Brooks, Mizuno, Asics, Hoka, and dare I say it, Skechers ? Is the sport so poor that palmares like this is overlooked ? Surely Eilish is marketable enough to shift units for any company in the UK ? Thoughts please.