My thoughts 1) Good luck. More pro groups in the US and more shoe companies involved is a good thing.
2) Hadn't thought much about the athletes they'd have besides Knight, but right now the roster is thin. But some of the top, top groups aren't that big historically.
3) WTF With the name. It's the Reebok Boston Track Club but they're going to be mainly out of Virginia? Clearly, I'm not a marketing genius. But I just chuckled when I read that.
4) Totally agree with the comment by Paul Astorino who will oversee the group for Reebok who said they need to make superior product for this to really work. I ran track one year at the University of Texas and Reebok was the sponsor. The product wasn't very good and some of the guys wouldn't train in the free shoes. That was 20 years ago. Reebok hasn't really shown a commitment to running since but clearly they have the resources to make good running shoes. Nike is a marketing genius, and sponsors groups, but they also make good running shoes. The best have good product and good marketing.
5) Top training groups do resonate with the public. Look what Brooks did with the Brooks Beast etc. (Correction: I was thinking of the Brooks Hansons teams) Brooks used to be regarded as not making good running shoes either. They improved their product and showed people at the top end of the sport they were serious with the Beasts and other measures.
6) I had no idea Garrett O'Toole's dad was so high up at Reebok. Sounds like the light went off when he saw what Hoka was doing.
7) I knew his Garrett O'Toole's was Jason Garrett, coach of the Cowboys. Go COWBOYS.