I ask because the World Cup final will be held in the middle of the 2nd day of the Athletics World Cup. Selling tickets for the first year event - which is being held in the same stadium as the London Diamond League which will be in the same stadium next week - can't be the easiest of tasks.
That being said, should we rename London TrackTown World? I guess Eugene has hosted NCAAs and Pre on back to back weekends in the past but this is an impressive effort.