I see what you are saying. A company is explicitly pandering to a customer demographic based on a recent social movement, whereas they would be blasted for pandering based on other social movements. I think you're singling out pandering to the LBGT community because of some sort bias that you harbor, whether explicit or implicit. You are equating the LGBT movement with being a preference or social/political issue du jour, rather than an ongoing effort for recognition and equal treatment after basically being pushed into the margins since...forever. Just look at home many anti-gay folks still post on this message board.
But this is capitalism. Companies pander to certain demographics ALL THE TIME, have been doing this forever, and you probably barely even notice it. Subaru was pandering to lesbians in the 1990s. I am sure that VW was pandering the Jetta to gay men. The true meaning of Christmas might as well not even exist anymore, as companies pander to anyone they can during the holidays. Who or what is Brett Favre and his Wranglers pandering to, along with every truck commercial ever? White guys that have a certain cultural image and identity of themselves. Also, have you seen everything that is sold with a Confederate flag on it?
At the end of day, who gives a sh!t what company tries to pander to you. Just buy what you think is a good product.