Why do athletes fight so hard to act like they are unique? Desiree thinks she coined this phrase and is trying to trademark it.
Why do athletes fight so hard to act like they are unique? Desiree thinks she coined this phrase and is trying to trademark it.
Highest Horse wrote:
Why do athletes fight so hard to act like they are unique? Desiree thinks she coined this phrase and is trying to trademark it.
Pretty sure by trademarking it she's looking coin the phrase.
Highest Horse wrote:
Why do athletes fight so hard to act like they are unique? Desiree thinks she coined this phrase and is trying to trademark it.
Link?
Darren Rovell is reporting it on ESPN.
It is already a song. It is already a motivational speech. Desiree has probably heard it before. It is not original. There was a Cross-Country team that had it on the back of their shirts in our conference back in 2009.
Do you think Nike invented "Just do it"? You trademark something so that if you created a valuable brand with it you can protect it against others freeloading on your marketing success. The use of a common phrase like "keep showing up" can only be trademarked within a certain reasonable context, like use on athletic apparel. You can look up the trademark filing once it's done to see the protected category that it creates.
Probably trying to protect herself against Brooks creating something and not sharing the wealth.
Brooks makes them smart.
Desi and Nick Symmonds both captalized off of a big performance at the end of their careers.
Both have created exit strategies. Desi coffee. Nick rungum.
Both utilize their own social media to push their next venture while being on the Brooks payroll.
They have both found a way other than books, which is a tired way of staying in the spotlight.
I'm no fan of November Project, but didn't they coin that term?
These terms are so generic you can't really trademark them anyway.
Live to run wrote:
I'm no fan of November Project, but didn't they coin that term?
These terms are so generic you can't really trademark them anyway.
Maybe it is okay for her to steal from them since they stole PROJECT from Hansons who coined that in 1999.
I like to wish people Good luck. I'm going to make everyone else pay me to use my phrase.
Kinda like Pat Riley and "three-peat". Crud, now I have to send Pat a few bucks...
Why are you such a hater?
She’s gettin that moneyyyyyyy.
EOT/
Live to run wrote:
I'm no fan of November Project, but didn't they coin that term?
These terms are so generic you can't really trademark them anyway.
I think their's is "Just Show Up," but your point remains.
80% of success is just showing up.
I want to be like Nick wrote:
Brooks makes them smart.
Desi and Nick Symmonds both captalized off of a big performance at the end of their careers.
Both have created exit strategies. Desi coffee. Nick rungum.
Both utilize their own social media to push their next venture while being on the Brooks payroll.
They have both found a way other than books, which is a tired way of staying in the spotlight.
You do realize Nicky released a book late in his career.
"Keep showing up, eventually the weather in Boston will be shltty"
Hopefully she'll also patent the act of just showing up, then I'll have a legal excuse for never leaving my home.
marketing is winning wrote:
Do you think Nike invented "Just do it"? You trademark something so that if you created a valuable brand with it you can protect it against others freeloading on your marketing success. The use of a common phrase like "keep showing up" can only be trademarked within a certain reasonable context, like use on athletic apparel. You can look up the trademark filing once it's done to see the protected category that it creates.
To expand on this, trademarking a phrase is not a claim to originality or uniqueness, but rather the intent to commercialize the phrase.
Per LegalZoom:
Phrases, like anything else, are subject to certain trademark rules. First, you must use the phrase in commerce, or intend to use it in commerce. That means that you must use it to sell some sort of goods or services. You can’t trademark a phrase just because you like it and don’t want anyone else to say it.
Second, when you file a trademark application, you must identify the types of goods or services that you want to use your trademark on. To be eligible for trademark protection, your phrase can’t just describe those goods or services – it must be more unique than that. Paris Hilton was granted trademarks to use “that’s hot” in connection with clothing, portable electronics and alcoholic beverages. But she might have had trouble registering “that’s hot” as a trademark for fresh coffee or portable heaters.
Third, you can’t trademark a phrase or trademark a word if it is deceptively similar to a phrase or word that’s already been trademarked for the same type of goods or services. Phrases are deceptively similar if people are likely to be confused about the source of a product or service.
She's trying to make a living. So am I. So is most everyone else on this earth. Are you a communist? Do you work for free or get all of your goods and services for free?
Am I living in the twilight zone? The Boston Marathon weather was terrible!
Is there a rule against attaching a helium balloon to yourself while running a road race?
How rare is it to run a sub 5 minute mile AND bench press 225?
Move over Mark Coogan, Rojo and John Kellogg share their 3 favorite mile workouts
Mark Coogan says that if you could only do 3 workouts as a 1500m runner you should do these
Matt Choi was drinking beer halfway through the Boston Marathon