Personally, I'd say it's all about the message board. Like most of the gutless posters on this forum, I enjoy participating in thread discussions/rants/etc. under the cowardly umbrella of anonymity. I'm ashamed, but not too proud, to admit it.
While I will go to the home page on the rare occasions when I can't find race information elsewhere, it usually is not worth the effort to wade through the messy, cluttered format. And I certainly don't come here to read poorly written "reporting" (I mean, seriously, the writing is absolutely horrendous).