I'm working on my final project for grad school and we've been tasked with creating a PR campaign for an entity of our choice. In an effort to make it challenging, and perhaps learn a lesson in empathy, I have decided to put myself in the shoes of the PR team for the Nike Oregon Project. Currently I am trying to gather data about how the NOP brand image has been affected by the doping allegations of the past few years.
So I have a few questions:
1. Do you think the NOP brand image has been tarnished, improved, or stayed the same after the doping allegations?
2. Are you more willing or less willing to purchase merchandise from a group with these kinds of allegations against them?
3. Are you more willing or less willing to purchase merchandise from the organization that sponsors a group with these kinds of allegations against them?
4. If you see someone with merchandise from a suspect group, are you likely to think of them differently?
Thanks for your time!