Stanley wrote:
Forget about the crazy "olympic gold" goal, or her awkwardness in interviews. My question is: why does she always post picture of her son Stanley to get the big likes on instagram? After all, her son hasn't certainly chosen to become an instagram super star. And they're not just family pictures, she's playing a lot the "mum card" to get attention and justify her average performance.
So what's the deal with message boards rats' displeasure with athletes that try to market themselves?
Clearly you don't understand marketing your brand through social media. Gwen has made herself into a brand. Her brand is her athletic career (was triathlete, now marathoner), her personality, and now her family. If she wants to make a good living as an athlete with more sources of income than the conventional sources of running income (which is paltry), she has to do more than other athletes of her talent level. Her brand strategy appeals to her existing fan base, her new and growing fan base, active moms, and whomever is interested. Taking the "mom" angle has a huge appeal in the social media marketing world.
Seriously, it's time to start only one thread dedicated to critisizing Gwen Jorgensen so you have all have a space to air your grievances.