And Mary Keitany at London 2017. Daniel Wanjiru beating Bekele at the same race. Peres Jepchirchir breaking the women's half marathon WR in 2017, then Joyciline Jepkosgei breaking it a few months later. All Adidas.
There are plenty on the women's side, mainly because Adidas has the fastest women distance runners currently. On the men's side, Nike has signed EVERYONE (or at least they're wearing Nikes), so it's a matter of numbers. Wilson Kipsang can't go out and race every weekend, unfortunately.. and other than him and Wanjiru, not sure who else there is. And I don't know if Guye Adola is losing to Kipchoge by seconds at Berlin strictly due to shoes.
On a more amateur or local level, it's more even spread. Marathon American Championships (Saucony), American women's 1/2 record Molly Huddle (Saucony), Ironman Hawaii marathon record (New Balance), Rock & Roll Marathons etc.
Note that despite the 4% winning a ton of races, they aren't necessarily running any faster. Rupp was like six minutes off Dennis Kimetto's record from Chicago.