Guided by Guidestar wrote:
The real money, though, isn't in being an employee of the non-profit that puts on races, but instead in providing a scalable service (timing, operations management, infrastructure rental, etc) to multiple of those organizations. DMSE does very well, charging near or more than that amount to many events (Falmouth, Beach to Beacon, etc) per year.
Two areas that are huge - first - being a race event manager. DMSE is probably one of the bigger. They get hired by the non-profit race to supply event staff which can mean staff for several months or just the week of the event. BAA pays DMSE $750K a year to manage their events. B2B and Falmouth pay over $250K each to do their races. DMSE also took over Mount Washington and does the Run to Home Base race, Jimmy Fund Walk, and I think the walk for hunger as well. There are other races in there I'm sure. DMSE tried to create its own races but those are generally unsuccessful (their sports weekend was dropped by Runner's World and it tried to do a Gloucester race that Saucony pulled out of). But the company is making some serious money.
The other area that is huge - being a charitable services coordinator/consultant. Races that are in demand LOVE charities. Races can sell bibs at a higher premium to the charitable runner (picture your bib entry fee increasing by 50% in addition to that minimum fundraising commitment that you and your credit card are on the hook for), and the races then use the total amount that their race "raises" for charity as a way to attract sponsors. "We raised 100 million for charity ... wouldn't you love your name to be on the front of our road race?" It works.
But the problem for the charities is that so many of them want in but have no idea how to support their runners to fundraise or train for the race. Enter some of these charitable consultants. I just saw a post by some outfit called "CharityTeams" which is really a private LLC consultant. They help charities complete their fundraising/marketing for a "nominal fee".
Or the fundraising platforms - which will give you a nice cushy website but charge $500 annually and something like 6-8% of the fundraised amounts for their fee.
It's a nice racket ....